KNOCK THE HUSTLE is also a manual (that’s why it’s in paperback, not hardcover) for change—changing what it means to be an employee and what it means to be in business. It’s a manual for doing well by doing good. KNOCK THE HUSTLE is about redefining marketing, consumerism, and activism. It’s also a manual for a new movement; one based on humanity, common sense, collective works, and good business; one that transforms employees into employed people and working for a living into working while living...
And again this movement will be led by you and regular folks just like you. In simplest terms, KNOCK THE HUSTLE is your chance to reclaim your life from the hustlers, pimps, and whores that are ruining business, consumer culture and society.
